AI & Digital Marketing Strategist

Luciana built her career over 22 years in luxury hospitality in two countries, leading Sales & Marketing and Revenue Management teams. That world taught her meticulous forecasting, pricing, segmentation, and a guest-first mindset. Today she brings the same five-star standard to digital strategy. She aligns business goals, maps customer journeys, defines KPIs, and lays the foundation—positioning, site architecture, analytics, CRM, SEO, and content—before executing across search, social, paid media, and conversion optimization. Bilingual in Spanish and English, she designs culturally nuanced, bilingual campaigns so brands connect naturally in both languages. She also helps teams adopt practical, responsible AI for automation, insights, and creative acceleration. The result: clear strategy, clean data, and marketing that consistently turns demand into revenue—with the warmth and professionalism her clients remember.